Joined in 2023 
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63 About this deal
Roblox has expanded onto all mobile platforms and has launched more restrictive versions of its game on Xbox One. It has also launched a virtual reality edition for the Oculus Rift and HTC Vive.
We plan to enable a way to easily create an avatar from an image and a text prompt, then customize it and add it to the user inventory to start using it. Today, avatar creation takes an experienced creator days, or up to a week. But in his keynote, Dave showed how easy it will be to create an avatar in just minutes with these new tools. We are also evolving our Marketplace so that by next year, there will be two predominant types of items: those that are fixed in quantity (Limiteds) and those that have a flexible quantity, both with costs per unit to publish. Grounded in real-world economics, these systems are intended to help creators sustainably earn income. We launched Limiteds in April and through June 2023, we’ve seen strong traction, with 77 percent of Limiteds selling out and 80 percent of items reselling for more than the original price.Long before the show premiered, a galaxy's worth of players, creators, and developers converged on the Bloxys hub's high-tech spaceport. Visitors roamed an environment out of science-fiction, cast their votes for popular categories, and chased down limited-time virtual merch inside the space-age complex. But all that was just a prelude to the adventure about to unfold.
Roblox is a global immersive platform for connection and communication. We are making it easier to create personalized and expressive avatars as we evolve and introduce new ways to communicate on Roblox. These unique avatars help people fully connect with others in our immersive 3D experiences. Avatars represent a user’s identity, so an avatar’s look can change as often as the user likes—more than 10 million of our daily active users updated their avatars every day in 2022. People already use Roblox to connect and communicate with friends via text chat and, for those over the age of 13 in the U.S., via chat with voice. Last month, we also shared the ability for those over age 13 to animate their avatar with facial animation , using the camera on their device. At RDC, we announced Roblox Connect, a new way for friends to call each other as their avatars—together in a shared experience. Roblox Seen to Achieve 'Major Milestone' With Upcoming Release of Video Call Feature, Oppenheimer SaysWe will open source Roblox Connect and have built it only using public platform APIs. By providing Roblox Connect directly to our millions of creators, we unleash their collective genius to develop new communications experiences. While we cannot possibly imagine all the ways our creators will use this technology, here are two examples of the potential power of this new functionality: At last year’s RDC, we announced our plan to launch Immersive Ads, which we did this year. And while this was a year of learning, we are already seeing early signs of creators—especially our mid- to long-tail creators—earning up to 20 percent from Immersive Ads. Brands are also seeing the impact of these ads as a way to reach their communities more effectively. For example, H&M’s portal ads drove an 11 percent increase in the number of people joining its experience, with 97 percent of those people joining the experience for the first time. More than 11,000 people organically joined a friend who had teleported into the H&M experience through an Immersive Ad.
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