About this deal
In the 1880s, dairy farmers in Sweden and Denmark formed small cooperatives to invest in common dairy production facilities. The first cooperative dairy was established in Sweden at Stora Arla Gård in Västmanland in 1881 under the name of Arla Mejeriförening, [6] and the first Danish cooperative dairy was established in Hjedding, outside Ølgod, Southern Jutland in 1882. [7] In 1927, the company registered the name Mjölkcentralen (The Milk Centre, shortened MC) and from the 1950s a growing number of cooperative dairies in other parts of Sweden began joining MC. [9] In 1975, MC changed its name to Arla, a name previously used not only by Sweden's first cooperative dairy, but also by the largest dairy retailer in Gothenburg between 1909 and 1965. [6]
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Arla Signs Construction Agreement With Tolaram On Kaduna Commercial dairy Farm". Premium Times. 7 April 2006. In April 2000, MD Foods merged with Swedish Arla and formed Arla Foods A.m.b.A with headquarters in Aarhus, Denmark, [10] and became Arla Foods as it is known today.
In West Africa, Arla is distributed by Tolaram Group who also distribute Indomie, Nestle, and Colgate. [31] United States [ edit ] Bel Brands USA Partners With DFA On Sustainable Milk Cooling Program". Dairy Reporter. 5 August 2021. Qviberg, Lisa. "Från mjölkbolaget till mjölkcentralen". Arla (in Swedish) . Retrieved 17 January 2018.
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Before the boycott, it supplied 50,000 shops in the area. It announced that many of its largest clients in Saudi Arabia would start selling its butter and cheese on 8 April 2006. At that time, Arla began sponsoring humanitarian causes in the Middle East to foster good public relations with the region. [22] Don’t Cancel the Cow campaign [ edit ]In Japan, Arla was once distributed by Morinaga Milk Industry. However, it is now distributed by various small companies. [28] Korea [ edit ] In 2022, Arla launched an advertising campaign called Don't Cancel the Cow claiming the rise of veganism among young people was the reason the dairy industry's future is uncertain. [23] The campaign targets young people over their concern about the environmental impact of cows milk. [24] International Distribution [ edit ] Indonesia [ edit ] Box, Marcus; Lönnborg, Mikael; Rytkönen, Paulina (2021), Both a Cooperative and Multinational – International Market Strategies of Danish-Swedish Arla MD, Södertörns högskola, pp.323–344 , retrieved 23 March 2022
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Brandt, Charlotte; Carugati, Andrea (2012). "Deliberately by design, or? Enterprise Architecture transformation at Arla Foods". Advances in Enterprise Information Systems II. pp.91–104. doi: 10.1201/b12295-12. ISBN 978-0-415-63131-0. In the United Kingdom, Arla is distributed by Volac who also distribute Nestle, First Milk and Wilmar. [35] [36] See also [ edit ] On 1 October 1970, Mejeriselskabet Danmark (MD) was established by four dairy companies and three individual dairies. [11] In 1988, the company changed name to MD Foods. In 1992, MD Foods and Denmark's second largest dairy company, Kløver Mælk, signed a financially binding co operation agreement, and in 1999, the two companies merged to become MD Foods, gaining 90% of the Danish milk production. [11]
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Leidenborg, David. "Arlas mjölkpaket: Arlas historia". Arla (in Swedish) . Retrieved 17 January 2018. Abosag, Ibrahim (11 May 2010). "Dancing with macro‐boycotters: the case of Arla Foods" (PDF). Marketing Intelligence & Planning. 28 (3): 365–373. doi: 10.1108/02634501011041471. ISSN 0263-4503. In Indonesia, Arla is distributed by Indofood, Pandurasa Kharisma, & Prambanan Kencana as joint venture and import company. [25] Malaysia [ edit ]
