HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series), Silver

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And the Hisense’s HDR performance is likable. Colours are bright, well balanced, and punchy in HDR Standard mode. Complexions convince and are further refined by Dolby Vision. The kids of Spider-Man: Far From Home have punch and colour to their skin tone and it adds to the Hisense’s attractive picture. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.

The Hisense U7QF is a very good midrange LED LCD that uses Quantum Dot technology and also has Dolby Vision, HDR10+, HLG and HDR10 capabilities along with Dolby Atmos sound onboard. The smart TV system is intuitive and fast with a decent selection of apps as well as Freeview Play and all the UK catch-up services. Gaming input lag is also decent at 17ms but it doesn’t have all the HDMI 2.1 goods for VRR or ALLM. Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room - even overhead - to immerse you in your entertainment. The U8QF uses a quad-core processor and has a claimed peak brightness of over 1,000nits. It supports wide colour gamut (DCI-P3/Rec.2020) and high dynamic range (HDR10, Hybrid Log-Gamma, HDR10+ and Dolby Vision).

Hisense U7QF TV Series

Audio is funnelled through 2x 10W speaker system and there’s support for Dolby Atmos. This isn’t the immersive sound of soundbars and surround systems, but an attempt to produce better sound through the TV’s speakers. Unfortunately, there’s also a loss in terms of colour depth and accuracy. The crash scene on Xandar at the end of the film is a good place to spot this. The three way close-ups between the blue-faced Yondu, green-skinned Gamora and Peter Quill’s human complexion are off the mark. The balance between them is even but each feels slightly off the hue that they should be.

All forms of HDR are supported in HDR10, HLG, HDR10+ and Dolby Vision. Hisense says the panel can achieve a peak brightness of 1000 nits, but I’d imagine it’s less than that figure. Nevertheless, there’s a brightness and punchiness to 4K HDR sources that gives a good impression of what HDR can do.Although it’s not mentioned in the specs, streaming via Chromecast is an option. Alexa is available through the Remote Now app (iOS and Android), and it’s happy to ‘work with’ Google Assistant via external speakers. The U7Q doesn’t have a glut of smart features, but it serves anyone after the fundamentals.