Joined in 2023 
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63 About this deal
Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future. Captain Morgan has always been about uniting the crew and creating lasting memories,” Sam Salameh, vice president, Captain Morgan, said in a press release. “These days, we all could benefit from a little more fun in our lives — there’s always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”
Hannah: Whilst it is exciting to launch a product that is going to delight consumers, the most challenging aspect is being bold and predicting what will successfully disrupt and change consumer behaviour. Laura: When I worked on this project, I was in the role of Innovation Commercialisation Manager for Rum, Non-alcoholic and Baileys, my role was to set up the ambition and the scale for our pipeline of innovations within those areas. We define the commercial and executional plan that will lead to a successful launch for our consumers, customers and for Diageo.
Now, you may think this is limited-edition just like other seasonal spirits. But you’ll be glad to know that the Sliced Apple Rum is a permanent item. So, this means you can have this refreshing booze all year round. You should be able to find it in the liquor aisle of your nearest store or get it online. It comes in a 750-ml bottle with 35% ABV.
If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? So if you're looking to add some excitement to your fall bar menu, look no further than Captain Morgan.Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink. Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered.
I love the combination of the apple flavor and ginger beer. The drink is very similar to a Moscow Mule but with fall flair. It really is a very simple, but festive drink. IngredientsEleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch. It marries bold notes of apple carefully balanced with Captain Morgan’s unique signature taste, the new Sliced Apple drink offers a unique delicious twist on everyone's favourite captain.
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