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WWE Stone Cold Steve Austin 3:16 Logo T-Shirt

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Video can't be loaded because JavaScript is disabled: "Stone Cold" gives his iconic "Austin 3:16" speech: King of the Ring 1996, only on WWE Network (https://www.youtube.com/watch?v=tjWPoQWdmjg)

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All great things start small, maybe as an off-the-cuff comment or idea and then they evolve and grow into something larger than anyone could have imagined. On the night of June 23, 1996, "Stone Cold" Steve Austin was just trying to get over with an edgy promo and threw in a line to stir it all up.In one promo, Austin created two iconic catchphrases for himself ("and that's the bottom line, cause Stone Cold said so!" also debuted here, but it's not as remembered for that). It was just supposed to be a nasty heel promo, but instead, every week following, "Austin 3:16" signs in the crowd grew and grew. As we all know, Austin would soon after become wrestling's greatest antihero character and become the industry's most popular talent ever, leading the industry into its greatest boom period in history and making wrestling a legitimate part of the entertainment world.

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In a move of marketing genius, Austin then designed a t-shirt to capitalize on his popular new catchphrase. The result would become the highest-selling piece of wrestling merchandise in history.

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